intro to local search

What is Local SEO?

SEO has continued to become more and more local (specific to the area someone is in when they're searching) over the years, to the point where 96% of consumers use search engines to try and find local businesses and half of all searches are local searches.

In order to account for these changes and capture the rapidly growing number of "near me" and other proximity-based searches, your business must put a strong, specific focus on local SEO, which is different from traditional SEO.

The goal of local SEO is to gain visibility in the "map pack" and top organic positions for local service and product-based searches within every market area you serve (not just the area where you have a physical location or primary focus).

If your business has a physical location or serves specific local market areas – even if you're a "national" brand – then you MUST invest in Local SEO in order to rank over your competition.
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16+ Years in SEO

We have an extensive track record of experience and success in the world of SEO.
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10+ Years in Local SEO

We're experts in local SEO, which also includes ranking national brands in local markets.
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100% In-House SEO

No part of our local SEO service is outsourced. Our team does it all right here in Buford, GA.
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Local SEO You Can Trust

We'll never sell hype or empty promises. We're SEO experts with a stellar reputation.

why local seo?

Local SEO Can Skyrocket Your Business Growth

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Rank #1 for "Near Me" Searches

"[company type] near me" and "[service] near me" are massively valuable terms we can help you dominate the top positions for.
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Rank #1 for "[Service] in [City]" Searches

Rank for valuable "[service] in [city]" searches, even if you don't have a physical location in that area.
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Rank #1 in Local Map Listings

Dominate Google & Bing map packs, which dramatically increase phone calls, website visits, and leads.
Want to learn more about local SEO rankings & how they can grow your business? Contact us!
92% of Searchers Will End Up Buying From a Business Who Shows Up on Page #1 of Local Search Results

Local SEO Process

How Does Local SEO Work?

Local SEO Keyword Research
step 01

Local SEO Research

By researching your market, your competition, and the exact terms and phrases your ideal customers are searching for, we can get a crystal clear understanding of what pages your site needs to have and what content needs to be placed on those pages in order to rank #1.
step 02

SEO-Optimized Sitemap

The second step of our local SEO process is to take the raw data and create a search-optimized sitemap for your website. This sitemap serves as a visual game plan for your website's pages, sub-pages, and keyword targeting.
Local SEO Plan
Local SEO Map Pack Rankings
step 03

Dominate Google My Business (GMB)

Step three of our local SEO process is to make sure your Google My Business profile is claimed and optimized. Making sure your Google My Business listing is perfectly optimized is the key to getting your business to show up in the coveted "map pack" for local searches.
step 04

Rank Service & Product Pages Locally

Once your Google My Business profile is correctly optimized, we turn our attention to your website. We follow the sitemap we created earlier and start building out all the necessary services pages and sub-pages your site needs to have and we make sure each one is perfectly optimized to rank.
local service page for sbg atlanta
local seo service area page for freed performance
step 05

Rank Service Area Pages (SAPs)

You can only rank in the "map pack" in cities where you have a physical location. But, what about all the surrounding areas you serve? We rank #1 in those "service areas" by creating strategic Service Area Pages (SAPs) for each geographic region.
step 06

Increase Brand Trust Signals

As we continue adding service pages and Service Area Pages, we work to increase your brand trust and brand prominence in the market. At the end of the day, Google prefers trusted brands over all others, so we work to make sure that your brand is elevated as much as possible.
Local SEO Brand Building
local seo rankings
step 07

Track & Optimize

As you would expect, the entire local SEO campaign we run for your business is tracked meticulously. We analyze daily ranking updates, traffic reports, and brand signal reports to make sure everything is always trending in the right direction and we report these results to you for full transparency.

Local SEO TESTIMONIALS

What Our Local SEO Clients Are Saying

Star Rating
Above & Beyond to Execute Our Vision!

I hired Digital Gravy for a website re-design and Kevin and his team did an amazing job! We needed a site that could showcase our 50+ video portfolio, sorted and organized by tags, and Digital Gravy went above and beyond to execute our vision. Highly recommended!

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Antony Bui
Owner • Launchlight Films
Star Rating
They Over-Perform in Every Area!

Digital Gravy is not the first marketing or web design company we've worked with but they are the first to over-perform in every area. Our new website is gorgeous and more importantly generating more leads for us. Our preferred keyword rankings have increased in across the board. My company is extremely happy with Digital Gravy.

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Phillipe Gentry
Owner • SBG Atlanta
Star Rating
The Leads Are Already Coming In

I hired Digital Gravy to build the website for our brand new fence company. The whole process was seamless. They built a clean, simple website for us that just works. Immediately after we launched the site we set up some PPC ads and we're already booking jobs. Very happy with the results!

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Casey Young
Owner • Peachtree Fence

faq

Local SEO Questions & Answers

Why is local SEO important?

With half of all searches being local searches, local SEO is critical for getting your small business in front of the consumers who want and need your services. Even if you're a national service brand, the only way to gain national search visibility is with local SEO.

How long does it take to get results with local SEO?

Unlike traditional SEO, results can be achieved at a local level in a matter of weeks verses months or years. That's not to say that *all* results are achieved in weeks, but traction in local happens much faster and continues to build over time. A good goal is to dominate local search within 12 months.

How much does a local SEO campaign cost?

Every local SEO campaign is different because the scope changes depending on where a business is currently at and what their market demands. Small businesses should expect to pay $1000/mo to $5000/mo on the lower end. A tremendous amount of work goes into doing SEO the right way and the return on investment is extremely high when the ranking objectives start getting met.

Can you guarantee #1 rankings?

Nothing in the world of SEO is guaranteed. All we can guarantee is that we will follow best practices and leverage every ounce of our experience and expertise to get you results.

What type of business is local SEO best for?

Local SEO is critical for service-based businesses, whether you're confined to a geographic area or are a national service brand. This is because service-based searches are almost always local in nature. 

As for product-based businesses, local SEO is critical if you sell to a specific geographic area. National product-based businesses who can sell to any given region are better off with a traditional SEO campaign.

How do I get started with a local SEO campaign?

The first thing we always do for new local SEO clients is an SEO Discovery campaign which consists of an SEO audit of your existing website; market research, competitor research, and keyword research; the creation of a search-optimized sitemap; and a strategy session to review our findings. A discovery campaign runs $750 to $1250 and will reveal the SEO potential for your business, define a clear strategy for the campaign, and help us getting a better understanding of the overall campaign cost to achieve our objectives.

What happens if I don't get any results?

If the campaign ends and results are unsatisfactory, we will extend your campaign for an additional 6 months at no cost to you. Our mission is to get you results and we will continue to fight for the growth of your business, even if we have to do it free of charge. Thankfully, we've never had to do this with any client, but this commitment to excellence and results still stands as our guarantee.

Home Base

Our home base is in Buford, GA.
2387 Malden Park Drive
Buford, GA 30519
404-532-9610

Additional Service Areas

Buford, GALawrenceville, GAAlpharetta, GA
More coming soon!
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