welcome! we are digital gravy.
We Build High-Conversion Paid Ads Funnels to Scale Your Reach & Revenue Online
it’s not that hard
Getting Customers Online is Simple
Businesses and agencies always over-complicate digital advertising. The formula is simple. It’s all about CDC – distributing the right content to the right people at the right time with an effective conversion strategy.
Content is everything you put in front of potential customers – video, audio, text, copy, messaging – to build know/like/trust and move them toward a conversion.
Distribution is the channel you use – Facebook, Google, Email, etc. – to deliver your content. You can rent your distribution channel (Facebook Ads, Google Ads, etc.) and own your distribution channel (email, podcast, etc.). Preferably, you do both!
Conversions happen when you put the right content and the right offer in front of the right people at the right time.
wait, so you can do all this stuff?
Yep, we’re a full stack digital advertising agency. We handle every necessary piece of the funnel from content to conversion (and data tracking so you always have a crystal clear understanding of the numbers).
the dark arts of digital advertising
Using the 5 Rings of Reach & Conversion
When you understand The 5 Rings, you can deliver the right content to the right people at the right time and take full control over the buyer’s journey.
Ring 01 – Unaware
This is most people in your target market, especially when you’re new. We have to convert as many of these people as possible, as quickly as possible, into the “Aware” ring. We do that with Brand Awareness campaigns, not offers (sending offers to this group is a huge beginner mistake).
Ring 02 – Aware
People who are aware of you are one step away from being part of your tribe. A few more solid “touches” and they’re in, but hit this group with offers too soon and you might turn them away.
Ring 03 – Tribe
This group is primed to convert so this is who we show core offers to the most. This is also the group we can easily and inexpensively reach through distribution channels you own.
Ring 04 – Core Buyers
This group is officially “in” with you, but you’re not done with them. We can scale your lifetime customer value and help you build a stronger, more profitable business by moving this group up your value ladder and continuing to engage with them strategically.
Ring 05 – Raving Fans
This group loves your brand. We need to focus on amplifying this group’s sentiments with testimonials, case studies, and referral recruitment. By continuing to engage this group, we can build a library of powerful trust content which can then be distributed strategically to the other rings to increase conversions throughout the entire pipeline.
digital advertising lightbulb moment!
Digital advertising, especially with expert retargeting strategies, allows you to control every step of the buyer’s journey and ensures that you’re only running ads to people who are interested in what you have to offer and who are pre-qualified to buy what you sell. This is not possible with any other advertising or marketing distribution channel, which makes digital advertising the smartest, most efficient, and most effective strategy for scaling a business.
turn clicks into customers
Digital Advertising is the Most Efficient & Effective Growth Strategy
We’re experts in Facebook Ads, Google Ads, and “full stack” digital marketing & sales funnels. Let us map out a custom sales & conversion strategy for you absolutely free…
created exclusively for YOU in 72 hours!