local ppc Management
Local PPC management gets you clients now.
intro to local Pay Per Click
What is Local PPC Management?
97% of consumers use the internet to search for local businesses. These are what we call "ready to buy" visitors because someone who is actively searching for a specific type of business or service is typically ready to make a purchase.
There are two big ways to make sure your business shows up when people are searching (so you can get the sale instead of your competitors):
- Rank in the search results organically with local SEO.
- Pay to show up with PPC (pay per click) advertising.
At Digital Gravy, we specialize in both Local SEO and Local PPC Management.
It's important to do both of these services if you want to succeed at local marketing. Local SEO will help you dominate your local market long-term and Local PPC Management will help you get traffic, leads, and sales both now and in the future.
Unlike other types of advertising, PPC is a much more technical form of advertising that requires a lot of experience and expertise in areas like keyword research, copywriting, funnel design, buyer psychology, and more. That's where our local PPC management services come in.
With our Local PPC Management service, you hand over the reigns to us and we use our 10+ years of PPC experience to research the phrases people are using in your market, create a PPC campaign strategy, design a PPC campaign funnel, setup the campaigns, and then manage and optimize the campaigns and ad spend.
The great thing about PPC is that we can often get results very quickly depending on the search volume in your industry and service area. To get a PPC forecast that shows you a sample budget, sample campaign, and estimated ROI, click the button below.
10+ Years in Local PPC
We have an extensive track record of experience and success in the world of Local PPC Management.
10+ Years in Local SEO
We're experts in local SEO, which ties directly into finding success with PPC advertising.
100% In-House PPC
We don't outsource any part of our PPC Management. Everything is done by our team.
Trustworthy PPC Management
We'll never sell hype or empty promises. We're PPC experts with a stellar reputation.
why local PPC?
Local PPC Management Brings Ready-to-Buy Traffic to Your Website Today
Show Up for "Near Me" Searches
"[company type] near me" and "[service] near me" are massively valuable terms we can help you capture traffic for immediately.
Show Up for All "[Service] in [City]" Searches
"[service] in [city]" searches hold massive revenue potential. We'll direct that traffic straight to your website and turn it into leads or buyers.
Show Up When People Search for Your Competitors
Take customers right out from under the nose of your competition by piggy backing off their brand awareness & diverting their prospects.
Want to learn more about local PPC Management & how it can get you customers immediately? Contact us!
Local PPC Management Process
How Does Local PPC Management Work?
Local PPC Keyword Research
By researching your market, your competition, and the exact terms and phrases your ideal customers are searching for, we can get a crystal clear understanding of what terms to bid on, what terms need to be excluded ("negative keywords"), and how to modify and target keywords for best results.
PPC Management Game Plan
The second step of our local SEO management process is to take the raw data and create a game plan for your PPC campaigns. This includes a landing page, funnel, and conversion strategy. Based on your business, it might include testing a new special offer.
PPC Landing Page & Offer Design
Step three of our local PPC management service is to craft a winning offer and a dedicated landing page to send PPC visitors to. By sending them to a dedicated landing page with a great offer, we can dramatically improve conversions and return on ad spend (ROAS).
PPC Campaign Configuration
Once the PPC plan is in place, we build the PPC campaign inside of the platforms we're targeted (Google, Bing, etc.). This includes setting up campaigns, ad groups, ads, copywriting, bid management, negative keywords, location targeted, geo-fencing, and more.
Testing, Tracking, & Tweaking
It takes time, testing, and tweaking to dial in a successful PPC campaign. Once we setup the proper tracking variables on your website we begin the process of tracking initial results. This data informs us of tweaks and tests we need to run to hone in a winning a campaign that generates a positive ROI.
Local PPC Campaign Expansion
As we establish winning PPC campaigns, it's important to build on that success by scaling the budget, looping in more services, testing new offers, targeting new service areas, and so on. There's always more work to do and as long as you're getting a solid return on ad spend you'll be more than happy to continue with our local PPC management services.
Local PPC Management TESTIMONIALS
What Our Local PPC Management Clients Are Saying
I hired Digital Gravy for a website re-design and Kevin and his team did an amazing job! We needed a site that could showcase our 50+ video portfolio, sorted and organized by tags, and Digital Gravy went above and beyond to execute our vision. Highly recommended!
Digital Gravy is not the first marketing or web design company we've worked with but they are the first to over-perform in every area. Our new website is gorgeous and more importantly generating more leads for us. Our preferred keyword rankings have increased in across the board. My company is extremely happy with Digital Gravy.
I hired Digital Gravy to build the website for our brand new fence company. The whole process was seamless. They built a clean, simple website for us that just works. Immediately after we launched the site we set up some PPC ads and we're already booking jobs. Very happy with the results!
Questions about local ppc management?
Local PPC Management Questions & Answers
97% of consumers use the internet to search for local businesses and services. PPC allows you to get in front of those "ready to buy" prospects, direct them to a page on your website that exactly matches what they were searching for, and convert them to a lead or a sale. With local PPC management services this can happen 24/7 on autopilot and generate a very healthy return on ad spend (ROAS).
Unlike organic local SEO services, results with PPC management can be achieved in a matter of days or weeks verses months. That's not to say that *all* results are achieved this quickly, but traction with PPC happens relatively quickly and continues to build over time.
The cost for local PPC management services depends on the number of locations or service areas being targeted, the number of PPC campaigns running, and the total ad spend. Most local businesses are going to want to have at least $1250 per month to spend on PPC advertising (that includes ad budget).
Our local PPC management fees are completely separate from your PPC ad spend. You pay us to create and manage your PPC campaigns and then you pay the advertiser directly for the ad spend. We do not collect your ad budget – that goes directly to the advertiser through your ad account.
PPC is very competitive in most industries and local markets. Driving enough volume to create a relevant and successful campaign requires a relatively healthy budget. We tell local businesses to prepare to set a minimum ad spend of $750/mo on PPC. We're happy to create a PPC forecast for you to show you how many leads and sales can be generated in your market for a given ad spend.
Local PPC management requires a lot of planning, strategy, and setup work. For this reason, there's no simple way to run a test campaign. However, we can generate fairly accurate forecasts for any industry in any local market. The forecast uses current Google Ads search and click data to show you how a real campaign can play out for your business based on current trends. Click here to request a forecast.
If the campaign ends and results are unsatisfactory, we will extend your campaign for up to 6 months at no management cost to you (as long as you're willing to continue with your ad spend). Our mission is to get you results and we will continue to fight for the growth of your business, even if we have to do it free of charge. Thankfully, we've never had to do this with any client, but this commitment to excellence and results still stands as our guarantee.