We Help SBG Atlanta Refresh Their Look & Dominate Local Search

With Straight Blast Gym Buford seeking to open a second location in Atlanta, they wanted to consolidate their brand into "SBG Atlanta." This consolidation required new branding, a new multi-location website, and a new local SEO strategy. They also wanted to use this opportunity to switch their website to the Wordpress framework and improve their site speed, performance, and conversion strategy.

A big challenge with this project was not harming SBG Buford's existing rankings. Any time you switch to a new domain, a new web design, and new content all at once, you have to be extremely careful to implement the proper redirects, update sitemaps, and report changes to Google. Their existing site, when blog posts are included, spanned hundreds of pages, so this rebuild and migration was a fairly large project.

The goal of this Buford web design project was to improve upon the existing design, perfectly match the brand look and feel, add a lot of missing content to make the site more robust, and optimize the user experience for trial & special offer conversions.

Along with that, we wanted to work to dominate local search with new program and location pages. The existing site ranked well for Brazilian Jiu Jitsu related terms, but the search visibility for their other programs was lacking. We wanted to make sure their kickboxing, Muay Thai, MMA, and group fitness classes could gain the same local search visibility as their BJJ program, increasing leads and trial offers for those programs.