We Help SBG Atlanta Refresh Their Look & Dominate Local Search

Project Spotlight

SBG Atlanta Web Design Mockup

Project Overview

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The Challenge

With Straight Blast Gym Buford seeking to open a second location in Atlanta, they wanted to consolidate their brand into "SBG Atlanta." This consolidation required new branding, a new multi-location website, and a new local SEO strategy. They also wanted to use this opportunity to switch their website to the Wordpress framework and improve their site speed, performance, and conversion strategy.

A big challenge with this project was not harming SBG Buford's existing rankings. Any time you switch to a new domain, a new web design, and new content all at once, you have to be extremely careful to implement the proper redirects, update sitemaps, and report changes to Google. Their existing site, when blog posts are included, spanned hundreds of pages, so this rebuild and migration was a fairly large project.

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The Strategy

The goal of this Buford web design project was to improve upon the existing design, perfectly match the brand look and feel, add a lot of missing content to make the site more robust, and optimize the user experience for trial & special offer conversions.

Along with that, we wanted to work to dominate local search with new program and location pages. The existing site ranked well for Brazilian Jiu Jitsu related terms, but the search visibility for their other programs was lacking. We wanted to make sure their kickboxing, Muay Thai, MMA, and group fitness classes could gain the same local search visibility as their BJJ program, increasing leads and trial offers for those programs.

new look, who dis?

A dark, bold, action-oriented redesign...

Because of the nature of the business, we wanted the SBG Atlanta web design to be extremely visual. Large hero sections with action-packed background images, large callout sections with videos, and full-width galleries with lightbox effects grace each page to create an immersive experience.
SBG Atlanta Mockup

dynamic testimonials

Dynamic testimonials that change based on the page you're visiting...

SBG Atlanta has hundreds of reviews across their various programs. To take full advantage of this, we created a dynamic review display system and categorized all their reviews so that the reviews being displayed on the page match the program page you're reading.
SBG Atlanta Mockup

Sell the Experience

Featured videos and large photo galleries on every program page...

One of the best ways to sell products and services is to let people inside the experience. We made sure to feature each program's trailer video along with a full-width, lightbox-enabled photo gallery on every program page so people can get a great glimpse into each program.
SBG Atlanta Mockup

Team Highlight

Dynamic instructor grids and instructor bios with custom photography...

One of the questions SBG's prospects have is, "Who will be teaching me?" We wanted to answer this question by giving the best possible look into the staff with high quality photography, full bios for each staff member, and a staff grid that populates dynamically based on the program page being visited.
SBG Atlanta Mockup

Communicate the Vibe

Large quote callout sections communicate the culture & the vibe...

SBG Atlanta is oozing with culture and each program has its own culture inside of that. We used large quote callout sections, paired with two testimonials, to give people a taste of the culture of that program inside the gym so they can get an idea of what they'll experience when they sign up.
SBG Atlanta Mockup

rake in leads

A custom offer page for their seasonal offers designed to rake in leads...

SBG Atlanta rotates special offers throughout the year. We created a custom offer page template with a main offer headline, featured offer video, sign up form, program info, FAQ, and more. The pages can be created in minutes when a new offer is introduced and all the special offer links on the site automatically redirect to the new offer.
SBG Atlanta Mockup

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Home Base

Our home base is in Buford, GA, but we service and meet with clients all over Metro Atlanta as well as nationally and internationally.

Additional Service Areas

Buford, GALawrenceville, GAAlpharetta, GAJohns Creek, GA
More coming soon!
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