Launchlight Films Web Design & Development
Project Spotlight
Project Overview
The Challenge
Launchlight Films is a video marketing agency that specializes in video planning and production for Kickstarter marketing videos. They hired Digital Gravy to design & build a website to establish their authority in this niche online, showcase their work, and help them book new projects.
The Strategy
Being that Launchlight works within a very specific niche (Kickstarter marketing videos), the website structure and copy was pretty easy to establish. There were two key objectives with this web design project: (1) showcase the amazing work Launchlight does, because that puts their credibility on full display, and (2) make it super easy for people to submit an inquiry to get on their waiting list.
Home Page
Home Page Hero Section With Video Background Immediately Grabs Attention
We typically don't use background videos because they're heavy on load times and can feel a little too chaotic for some visitors, but for a video marketing agency it makes perfect sense. It puts their work on immediate display without anyone having to click a button. We also put a "spotlight" video in the section below the Hero so people can see Launchlight's most prized and awarded video right off the bat.
Benefits & Social Proof
Clearly Stated Benefits Along With Social Proof Build Trust With Visitors
We made sure to spell out the benefits of using Launchlight to visitors who need a marketing video for their Kickstarter project while putting testimonials in the section below. Positioning testimonials near stated benefits helps authenticate the benefit statements with real-world feedback.
Sortable Video Gallery
A Sortable Full Screen Gallery Grid Showcases Their Work
We wanted to design a project portfolio that was bold, putting the work front and center and making it easy for people to video each video Launchlight has produced. Their work speaks for itself and is the main component that creates trust and authority with visitors so the entire page is dedicated to portfolio access.
Large Video Lightbox Display
Visitors Can Watch Each Video in a Full Screen Lightbox Display
We didn't want visitors to have to leave the portfolio page to view each video, causing them to have to bounce back and forth. So, we created a lightbox effect. When a visitor clicks on a video from the gallery, the page darkens and that video is presented in a full screen video player in the center of the page. When the visitor is done with that video they can close it and immediately click another one to watch.
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