We Help FREED Performance Sell Luxury European Auto Repair Services

Project Spotlight

FREED Performance Web Design & SEO Mockups

Project Overview

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The Challenge

FREED Performance is a European auto repair shop in Cumming, GA that specializes in luxury and performance auto repair. Their main goal with this web design and local SEO project was to rank better in local search and convert more website visitors into leads for repair services.

The existing website was built on Squarespace and didn't have any SEO optimization, so the project required a migration to Wordpress. The site also focused exclusively on Porsche repair with no other European cars being featured or discussed.

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The Strategy

We started with an SEO Discovery campaign to plan out the new site architecture and service pages. Then we went through our normal process of wireframing, designing, and developing, and optimizing the new site on Wordpress, being careful to install redirects from the old URLs to the new URLs.

We added a bunch of calls to action to increase conversions: a request appointment button in the header of every page along with a clickable phone number; appointment buttons through the page content on each page; and an inquiry form in the footer of every page.

Core Design

A Bold, Sleek, Dark Base Design That Communicates Luxury Sport...

We didn't want to just communicate luxury European auto repair – we wanted to emphasize the sport and performance side of FREED Performance. We achieved that with a sleek dark design with bold typography.
FREED Performance Mockup

SEO Targeting

A Primary Content & SEO Strategy Focused Around "[Make] + Repair"

In our local SEO research, we uncovered a clear search pattern within the European auto repair industry. People who drive luxury European cars tend to search for repair shops by Make. For example, BMW owners search for "BMW repair." So, we created a services page for every popular Make that FREED Performance specializes in.
FREED Performance Mockup

General Services Pages

General Services Pages for Every Key Service With Search Volume...

Along with creating a page for every Make of vehicle that FREED services, we also created a unique service page for each main service. These pages give people information about these services while adding a lot of auto repair context to the website for Google to feast on.
FREED Performance Mockup

Primary Call to Action

All Roads Lead to Inquiry Forms...

We have the phone number on the site in case people want to call, but we determined that the primary conversion strategy will be inquiry forms. A general inquiry form as well as two special offer forms: one to showcase FREED's 10% first-time customer discount and another to offer a pretty significant discount on high performance oil changes.
FREED Performance Mockup

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Home Base

Our home base is in Buford, GA, but we service and meet with clients all over Metro Atlanta as well as nationally and internationally.

Additional Service Areas

Buford, GALawrenceville, GAAlpharetta, GAJohns Creek, GA
More coming soon!
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