web design process

Our Web Design Process

We’ve spent the last 20 years perfecting our process to make sure your project stays on budget, launches on time, and meets defined objectives. It’s not just an effort, it’s a guarantee.
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Our Web Design Process

We’ve Perfected the Process of Web Design From Start to Finish

web design research and strategy
step 01

Research & Strategy

We start every new website project with keyword research, competitor research, and general market research so we can make sure the site we build for you is exactly what your ideal customers are wanting and searching for.
step 02

Search-Optimized Sitemapping

A sitemap outlines your website’s core page structure and navigation. It’s how we get crystal clear on exactly what pages we’re going to build and which keywords we’re going to target for each specific page.
web design sitemap
web design UX wireframe
step 03

UX Wireframing

We use a wireframe to design your website’s layout and user experience (UX) without wasting money on design iteration. Once the wireframe is approved, it goes to the design team to be professionally designed.
step 04

Core Design & Style Guide

Our professional designers work with our marketing team to design a custom website and UI style guide (styling individual elements to get used repeatedly) that perfectly fits your brand and that works effectively toward your business objectives.
web design mockup
web content strategy
step 05

Content Strategy

As the design team works to create an amazing design for your website, we start to develop your content strategy – the outlines for what your website needs to say in order to convince and convert visitors. This copy strategy is also married to the SEO research to make sure your website ranks well.
step 06

Live Development

With all the prep work done (SEO, design, content, calls to action), we’re able to develop (build) your website extremely fast. We develop all websites on a live development server so you can monitor progress 24/7.
wordpress development
website testing
step 07

Testing & Launch

Before your new website goes live you have a chance to review and create a punch list for small iterations. We make the necessary changes, do a final round of testing on things like SEO, site speed, page score, cross-browser rendering, mobile friendliness, and then launch your site live.
step 08

Traffic Generation & Optimization

Once your website is live we implement a custom digital marketing campaign (if desired) to drive targeted traffic primarily through online advertising (Facebook, Google PPC), social media, and email marketing. Then we report the results to you every single month.
website traffic and analytics


Need Some Additional Details Before You Reach Out?

Do you have a contract to protect clients?

Absolutely. We have a Master Service Agreement you’ll sign that protects our agency as well as your business. We also issue a detailed statement of work with a full list of deliverables that clients sign for each project. This ensures that all expectations are clearly set and all parties are fully protected.

Do I own the website you build for me?

100%. Assuming your project is paid in full and not on a financing plan, you have complete ownership. Also, we do not register domains for clients so you’ll always have complete ownership and control over your URL as well.

How much do you charge for a website?

Every clients wants and needs different things, so every project is scoped out with a custom proposal and an official statement of work, which means there’s no set standard.

We routinely handle projects from $1500 to $50,000.

If you’re looking for a cheap website, we’re not for you. If you’re looking for a website that’s professionally designed and built according to your needs and that actually works to grow your business, we’re a great option.

Please keep in mind that we do offer various types of payment plans, can design and build in phases, and can scale the scope of projects to work with your budget.

If you think we’re a good fit, reach out to get the ball rolling – our goal is to make things work for you.

How long does a web design project take?

This all depends on the scope of work. We’ve gone “all hands on deck” to get fully custom sites planned, designed, developed, and launched within 7 to 10 days and we’ve had big projects that have taken a solid 8 to 12 months to get launched.

Our average project is typically in the 4 to 12 week range assuming clients are responsive to requests and eager to review progress and give feedback.

What other services do you offer besides web design & development?

Even though our main marketing focus is on web design and development, we’re a full-stack digital marketing agency. The reason we focus so much on web design is because your company’s website is your central online marketing hub – it’s essential to everything else working well.

Once your website is built, we can handle:

- National SEO
- Local SEO
- Google PPC
- Facebook Ads
- Email Marketing & Automation
- Split Testing & Conversion Rate Optimization
- Content Marketing Strategy

There's a million web design shops, why should I choose Digital Gravy?

Good question. First, you’re smart to shop around. Just make sure you speak to us over the phone or in person before making your decision. We think you’ll clearly see why Digital Gravy is the smart play after that first conversation.